AI Insights · Timothy · January 2023
Top 5 Apparel Apps in Chile Q4 2022 Performance
Discover the performance trends of the top 5 apparel apps in Chile during Q4 2022, with insights on downloads and active users.
During the fourth quarter of 2022, the top 5 apparel apps in Chile showcased varying performance trends across downloads and active users. Below, we delve into the specifics of each app's metrics.
SHEIN - Shopping Online maintained a strong presence with weekly downloads fluctuating between 35.8K and 53.7K. The highest spike was observed in the final week of December, reaching 53.7K. Active users for the app showed a general upward trend, peaking at approximately 2.5M in early November before stabilizing around 2.3M by the end of December.
adidas: Shop Shoes & Clothing experienced a decline in weekly downloads, starting at 18.9K in late September and dropping to around 7.4K by the end of December. Active users followed a similar trend, decreasing from 121K to approximately 100K over the quarter.
ZARA saw a moderate increase in weekly downloads, beginning at 4.4K and peaking at 6.4K in the last week of December. Active users for ZARA remained relatively stable, fluctuating between 29.9K and 34.8K throughout the quarter.
PatPat - Kids & Baby Clothing displayed a varied performance in weekly downloads, ranging from 1.4K to 3.3K, with the highest downloads recorded in early October. Active users for PatPat hovered around 10K to 12K, showing a slight decline towards the end of the quarter.
LightInTheBox experienced consistent weekly downloads, starting at 1.3K and reaching up to 2.8K by the end of October. Active users for the app showed a rising trend, peaking at approximately 4K in mid-December.
These insights are based on data from Sensor Tower, providing a comprehensive look at the performance of these top apparel apps in Chile. For more detailed analysis and additional insights, visit Sensor Tower.