Top 5 Apparel Apps Performance in Switzerland Q4 2022

The fourth quarter of 2022 saw interesting trends in the performance of the top 5 apparel apps in Switzerland, as per data from Sensor Tower. Below, we take a closer look at the weekly downloads, active users, and revenue metrics for these leading apps.

Zalando – Online fashion experienced notable fluctuations in weekly downloads. Starting at approximately 7K downloads in late September, the app saw a peak of 9.9K in mid-November before settling around 6.9K by the end of December. Active users showed a similar pattern, peaking at around 228K in late November from a low of 165K in October.

SHEIN - Shopping Online maintained a relatively stable download rate throughout the quarter, ranging from 5.6K to 6.9K. Active users saw a peak of 151K in late November but experienced a gradual decline to approximately 121K by the end of December.

H&M - we love fashion saw a significant spike in downloads, reaching over 10K in late November. However, this number dropped to around 3.6K by the end of December. Active users followed a similar trend, peaking at 159K in late November before declining to about 113K by the end of the quarter.

LightInTheBox showed a steady increase in weekly downloads, peaking at approximately 5.5K in late November. Active users increased consistently, reaching around 17K in early December before a slight drop to 13K by the end of the month.

C&A Mode Online Shop had stable weekly downloads, averaging around 3.6K throughout the quarter. Active users saw a peak of 12.1K in late November but declined to about 10.2K by the end of December.

For more detailed insights and data, visit Sensor Tower.