Top 5 Apparel Apps in Brazil Q4 2022: Unified Platform Performance

During the fourth quarter of 2022, the top 5 apparel applications in Brazil showed varied performance trends on both iOS and Android platforms. The data, sourced from Sensor Tower, provides insights into weekly downloads, revenue, and active users.

SHEIN - Shopping Online saw a significant increase in weekly downloads, starting from approximately 592K in late September and peaking at around 1M in early November. The app maintained a robust user base, with weekly active users fluctuating between 12.4M and 15.2M, peaking in early November.

C&A Pay experienced steady growth in weekly downloads, increasing from about 36K in late September to approximately 96K by mid-December. The app's weekly active users also rose steadily, starting at around 354K and reaching approximately 548K by mid-December.

adidas: Shop Shoes & Clothing had a more fluctuating download pattern, with weekly downloads peaking at around 45K in late September and dipping to approximately 24K by mid-December. The app's weekly active users showed a slight decline over the quarter, starting at about 239K and ending at around 201K.

Chic Me - Chic in command saw a dramatic increase in downloads, starting with just 5 downloads in late September and peaking at approximately 41K in late November. The app's weekly active users also grew significantly, from about 4K in late September to around 48K by late December.

ZARA maintained a relatively stable download rate, with numbers ranging from approximately 13K to 32K throughout the quarter. The app's weekly active users showed a consistent upward trend, starting at around 134K in late September and reaching approximately 153K by late December.

For more detailed insights and further analysis, visit Sensor Tower.