AI Insights · Timothy · January 2023
Top 5 Apparel Apps in Bulgaria Q4 2022
Explore the performance of the top 5 apparel apps in Bulgaria during Q4 2022, featuring trends in downloads and active users.
During the fourth quarter of 2022, the top 5 apparel apps in Bulgaria showcased varied performance in downloads and active user metrics. Here’s a detailed look at how each app fared during this period.
MODIVO - Moda i zakupy online saw a significant rise in weekly downloads, peaking at around 13K in mid-October before experiencing a decline towards the end of December, finishing with approximately 1K downloads. Active users mirrored this trend, starting at 17.7K in late September and reaching a high of 30.7K in late October, before dropping to 15.8K by the end of December.
ABOUT YOU Online Fashion Shop had a notable spike in weekly downloads in early November, reaching around 14.5K. The app experienced fluctuations throughout the quarter, with downloads dipping to around 2K by late November and ending December with 3.4K. Active users started strong at 104.9K, peaking at 121K in early November, and then stabilizing around 85.4K by the end of the quarter.
efootwear.eu online shoe store demonstrated consistent growth in weekly downloads early in the quarter, reaching approximately 9K in mid-October, before tapering off to around 853 by the end of December. Active users followed a similar pattern, starting at 18.9K in late September and peaking at 36.4K in mid-October, before declining to 19.7K by the end of December.
SHEIN - Shopping Online maintained steady weekly downloads throughout the quarter, with a peak of approximately 5.7K in early November and a slight dip to 3.7K by the end of December. Active users saw consistent growth, starting at 53.3K in late September and reaching 59.7K by the end of December.
H&M - we love fashion had more modest download numbers, peaking at around 2.7K in early November and ending December with approximately 1.4K. Active users showed steady growth, starting at 37.8K in late September and peaking at 47.5K in early November, before stabilizing at around 44.8K by the end of December.
These insights, based on data from Sensor Tower, provide a comprehensive view of the performance of top apparel apps in Bulgaria for Q4 2022. For more detailed analysis and additional insights, visit Sensor Tower.
