AI Insights · Timothy · January 2023
Top 5 Apparel Apps in Belgium Q4 2022 Performance
An overview of the performance of the top 5 apparel applications on a unified platform in Belgium during the fourth quarter of 2022, highlighting key trends in downloads and active users.
In the fourth quarter of 2022, the top 5 apparel applications in Belgium saw varied performance in terms of weekly downloads and active users. Here's a detailed look at their performance, with data sourced from Sensor Tower.
SHEIN - Shopping Online experienced fluctuations in weekly downloads, starting at around 23.5K at the end of September and peaking at 29.3K in early November. The app's downloads then saw a slight decline, ending the quarter at approximately 20.8K. Active users for SHEIN showed a peak of 367.7K in late November, followed by a gradual decrease to about 281.2K by the end of December.
Zalando – Online fashion maintained a consistent download rate, with weekly downloads fluctuating between 10.5K and 16.9K. The highest number of downloads, 16.9K, was recorded in mid-November. Active users peaked at 439.1K in the same period, reflecting a strong engagement before stabilizing around 371K by the end of December.
H&M - we love fashion showed a relatively stable download trend, starting at around 7.6K in late September and ending the quarter with approximately 5.9K downloads. The app's active users peaked at 211.9K in late November but saw a decline towards the end of December, concluding the quarter with around 157.9K active users.
Nike: Shoes, Apparel, Stories had a steady download trend, with weekly downloads ranging from 4.7K to 8.2K. The highest number of downloads, 8.2K, was recorded in late November. Active users for Nike peaked at around 99.8K in mid-November but ended the quarter with approximately 85.6K active users.
ZARA observed a moderate download trend, with weekly downloads fluctuating between 3.1K and 8.1K. The app saw its highest download count of 8.1K in late November. Active users for ZARA peaked at 69.3K in the same period and concluded the quarter with around 54.1K active users.
These trends highlight the dynamic nature of user engagement and app popularity in the apparel sector in Belgium during Q4 2022. For more detailed insights and data, visit Sensor Tower.
