AI Insights · Timothy · January 2023
Top 5 Apparel Apps in Australia Q4 2022: Unified Platform Performance
Explore the performance trends of the top 5 apparel apps in Australia during Q4 2022, including downloads and active users, based on data from Sensor Tower.
In the fourth quarter of 2022, the top 5 apparel applications on a unified platform in Australia demonstrated varying trends in downloads and active users. Here, we break down the performance of these apps based on data from Sensor Tower.
SHEIN - Shopping Online experienced a relatively stable number of weekly downloads, starting at 29.1K in late September and peaking at 35.4K by the end of December. Active users fluctuated, beginning at 562.6K and reaching a high of 660.9K in late November before settling at 557.9K in the final week.
Nike: Shoes, Apparel, Stories saw a steady rise in weekly downloads, with a peak of 35.1K during the week of November 21. Active users also showed growth, starting at 124.4K and peaking at 179.1K in the same week.
H&M - we love fashion had notable spikes in downloads, particularly in late November with 17.2K downloads. Active users increased from 101.9K in late September to 132.1K in the same week of November, ending the quarter at 117.4K.
Country Road - Since 1974 saw its highest weekly downloads in late October with 38.9K. However, the numbers declined, reaching 4.3K by the end of December.
LightInTheBox experienced a steady increase in weekly downloads, peaking at 12.7K in late November. Active users grew from 16.4K in late September to 29.4K in the same week, ending the quarter at 20.9K.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.
