Top 5 Apparel Apps on Unified Platform in Austria: Q4 2022

During the fourth quarter of 2022, the top 5 apparel applications in Austria showcased varying performance trends across downloads and active users. Below is a detailed look at each app's metrics, based on data from Sensor Tower.

Zalando – Online fashion saw a steady increase in weekly downloads, peaking at around 9.2K in the week of November 21. Active users also followed an upward trajectory, reaching approximately 165K in the same week. However, the app experienced a slight decline in active users towards the end of December, settling at about 132K.

H&M - we love fashion had fluctuating download numbers, with a notable peak of 8.6K in the week of November 21. Active users peaked in the same week at around 108K before decreasing to approximately 80.2K by the end of December.

SHEIN - Shopping Online maintained a consistent download rate, with a peak of 5.5K in the final week of December. Active users showed an upward trend mid-quarter, reaching 113K in the week of November 21, before experiencing a decline to about 87.5K by the end of December.

C&A Mode Online Shop exhibited a gradual decline in weekly downloads, from around 4.7K at the start of the quarter to 3.8K by the end of December. Active users remained relatively stable, peaking at approximately 11.6K in the week of November 21 and ending the quarter with about 11K.

ABOUT YOU Online Fashion Shop experienced varied download numbers, with a significant peak of 8.8K in the week of November 14. Active users fluctuated throughout the quarter, peaking at around 37.7K in mid-November and dropping to about 25.7K by the end of December.

For more in-depth insights and trends, visit Sensor Tower.