Top 5 Apparel Apps in Africa Q4 2022

In the fourth quarter of 2022, the top 5 apparel applications in Africa showcased diverse trends in downloads, active users, and revenue. Here is a detailed analysis of their performance based on data from Sensor Tower.

SHEIN - Shopping Online saw consistent weekly downloads, peaking at approximately 165K in early November before gradually declining to around 69K by the end of December. The app maintained a strong user base with weekly active users starting at 1.4M in late September and experiencing a peak of about 1.7M in early November, eventually settling at around 1.1M by the end of the year.

DeFacto - Clothing & Shopping had an impressive start with weekly downloads reaching up to 228K at the end of October. However, downloads dropped significantly to around 21K by the end of December. Active users followed a similar trend, peaking at approximately 334K in early November and decreasing to about 207K by the end of the quarter.

ZARA experienced steady weekly downloads, ranging from 14K to 28K throughout the quarter. The app's active user base remained relatively stable, starting at 141K in late September and ending at around 157K by the end of December.

adidas: Shop Shoes & Clothing showed fluctuating download numbers, with a notable peak of approximately 65K in late November before stabilizing around 7K by the end of December. Active users peaked at around 93K in late November, later decreasing to approximately 29K by the end of the quarter.

Nike: Shoes, Apparel, Stories exhibited consistent weekly downloads, maintaining figures between 7K and 15K. The app's active user base showed a gradual increase from 39K in late September to a peak of 50K in late November, then slightly declining to around 39K by the end of December.

For more insights into the performance of these top apparel apps, visit Sensor Tower.