Top 5 Apparel Apps in UAE Q4 2022 Performance

The fourth quarter of 2022 saw notable trends among the top apparel applications in the United Arab Emirates. Below is a detailed look at the performance of the top 5 apps on a unified platform, combining both iOS and Android data.

SHEIN-Shopping Online exhibited a consistent increase in downloads, starting at approximately 24K in late September and reaching around 32K by the end of December. Active users also showed an upward trajectory, peaking at nearly 500K in early November before stabilizing around 427K towards the end of the quarter.

Namshi - We Move Fashion saw a varied pattern in downloads, with a high of about 18K in early November and a low of roughly 7.3K by the end of December. Active users followed a similar trend, peaking at nearly 60K in early November and ending the quarter at around 47K.

Brands For Less Shopping App experienced significant fluctuations in downloads, reaching a high of about 18.7K in late October and a low of around 3.9K in mid-December. Active users saw a peak of nearly 59K in late October, before declining to approximately 34K by the end of December.

H&M MENA - Shop Fashion Online displayed a notable peak in downloads in mid-October with around 18.7K, followed by a general decline to about 7K by the end of December. The app's active users peaked at around 46.7K in mid-October, stabilizing at approximately 32.7K by the end of the quarter.

Max Fashion - ماكس فاشون showed a steady increase in downloads, starting at about 5.5K in late September and reaching around 10K by the end of December. Active users also followed an upward trend, peaking at approximately 37.6K in late December.

These insights are derived from Sensor Tower's comprehensive data analytics. For more detailed insights and trends, visit Sensor Tower.