Top 5 iOS Shopping Apps in Netherlands: Q4 2022 Performance

In the fourth quarter of 2022, the performance of the top 5 shopping apps on iOS in the Netherlands displayed various trends in weekly downloads, revenue, and active users. Here's an in-depth look at how these apps fared based on data from Sensor Tower.

Vinted: Sell vintage clothes saw a gradual decline in weekly downloads, starting at approximately 28K in late September and dropping to about 8.6K by the end of December. Weekly active users also decreased from around 846K to 687K over the quarter.

For Albert Heijn supermarkt, weekly downloads fluctuated, peaking at nearly 18K in early October before falling to around 8K at the end of December. The app maintained a relatively stable base of active users, with numbers hovering around 450K for most of the quarter, ending with approximately 443K.

Klarna | Shop now. Pay later. experienced varied weekly downloads, with significant spikes such as 24K in late November and 17.6K in mid-December. Active users followed a similar pattern, increasing from about 102K in early October to over 116K by the end of November, then stabilizing at around 104K in December.

bol had a notable surge in weekly downloads in mid-November, reaching 27K, before settling back to around 9K by the end of December. Active users exhibited a steady upward trend, starting from 288K in late September and peaking at 347K in late November, before ending the quarter at around 304K.

Lastly, Marktplaats - buy and sell showed a slight decrease in weekly downloads, from about 10.5K in early October to around 8.4K by the end of December. However, active users remained relatively stable, fluctuating between 340K to 360K throughout the quarter, ending at approximately 330K.

These insights provide a snapshot of user engagement and app performance for the top shopping apps in the Netherlands on iOS. For more detailed data and trends, visit Sensor Tower.