AI Insights · Timothy · January 2023
Top 5 Shopping Apps on iOS in Kenya Q4 2022
An overview of the performance of the top 5 shopping apps on iOS in Kenya during Q4 2022, based on data from Sensor Tower.
In the fourth quarter of 2022, the top 5 shopping apps on iOS in Kenya showcased varied performance metrics in terms of downloads, active users, and revenue. Here’s a closer look at how each app fared:
Alibaba.com saw weekly downloads fluctuate around the 900 mark, peaking at 1.1K in the week of December 19. Active users remained relatively stable, ranging from 14.3K to 15.6K, with a slight uptick towards the end of the quarter, reaching 15.2K in the final week of December.
Jumia Online Shopping experienced a notable spike in downloads, especially in the week of October 31, with downloads surging to 1.8K. However, active users showed a declining trend from a peak of 17.8K in late October to around 7.8K by the end of December.
MAF Carrefour Online Shopping had a consistent download rate, hovering around the 500-600 range, with minor fluctuations. Active users remained steady, averaging around 3K throughout the quarter, with notable peaks in late December.
Amazon Shopping maintained a stable download rate, averaging around 400 per week, with a slight increase to 433 in the final week of December. Active users were consistent, ranging from 17.8K to 19.3K, with a peak in early November.
SHEIN - Shopping Online showed steady download numbers, averaging around 380 per week, with a slight increase towards the end of December. Active users experienced a gradual increase, starting from 2.8K in late September and reaching 3.3K by the end of December.
These insights highlight the diverse performance trends of the top shopping apps in Kenya. For more detailed analytics and insights, visit Sensor Tower.
