Top 5 Shopping Apps on iOS in Italy Q4 2022

The fourth quarter of 2022 saw notable performances from the top 5 shopping apps on the iOS platform in Italy. According to data from Sensor Tower, these apps displayed diverse trends in weekly downloads and active users.

Amazon showed consistent weekly downloads, starting at approximately 27K in early October and peaking at around 35K by the end of December. Active users hovered around 1.1M to 1.2M, with a slight increase towards the end of the quarter, reaching about 1.16M in the final week.

SHEIN - Shopping Online experienced fluctuations in weekly downloads, starting at 27K and seeing a high of 33.8K in early November before dropping to around 18K in mid-December and rebounding to 25K by the end of the year. Active users initially grew from 1.48M to a high of 1.71M in late November, then declined to approximately 1.28M in the final week of December.

Zalando – Online fashion had a steady increase in weekly downloads, beginning at about 19K and peaking at 36K in late November, ending the quarter at 33K. Active users also saw growth, starting at around 474K and reaching a high of 607K in late November, stabilizing at approximately 476K by the end of December.

Nike: Shoes, Apparel, Stories recorded weekly downloads starting at 19K, peaking at 27.8K in mid-November, and ending the quarter at 17K. Active users followed a similar pattern, beginning at 278K, increasing to 391K in late November, and then declining to 221K by the end of the year.

ZARA maintained relatively stable weekly downloads, starting at 12K and peaking at 36K in late November, closing the quarter at 13K. Active users began at 156K, peaked at 200K in late November, and ended at approximately 169K in the final week of December.

For more detailed insights and data, visit Sensor Tower.