AI Insights · Timothy · January 2023
Top 5 Shopping Apps on iOS in Switzerland for Q4 2022
An overview of the performance of the top 5 shopping apps on iOS in Switzerland for Q4 2022 based on weekly downloads, active users, and revenue trends.
In the fourth quarter of 2022, the top shopping apps on iOS in Switzerland showcased varying trends in downloads and active user metrics. Data from Sensor Tower highlights the performance of these apps, offering deeper insights into their market presence.
Zalando – Online fashion had a fluctuating download rate, peaking at around 7.1K in mid-November. Weekly downloads generally decreased from early October, starting at 4.4K and ending the quarter at approximately 4.5K. Active users also showed variability, starting at 107K in late September and peaking at 126K in late November before settling at around 97K by the end of December.
Migros – Einkaufen & Sparen experienced a significant spike in downloads, particularly in late October with a peak of 11.5K. Weekly downloads varied throughout the quarter, ending at approximately 4.9K in late December. Active users displayed a similar trend, with numbers peaking in late October at 47.7K and ending the quarter at around 41.6K.
Coop supermarket saw its downloads rise dramatically in mid-November, reaching a peak of about 14.4K. This spike was followed by a decline, with downloads ending the quarter at around 2K. Active users followed a similar pattern, peaking at 30K in late November and ending the quarter at approximately 19.8K.
Supercard had a consistent download rate throughout the quarter, with notable peaks in early November at 5.9K and late December at 5K. Active users showed a steady increase, peaking at nearly 29K at the end of November before dropping slightly to 23K by the end of December.
H&M - we love fashion experienced a significant peak in downloads around late November, reaching approximately 7.5K. However, downloads decreased towards the end of the quarter, ending at around 2.3K. Active users showcased a decreasing trend over the quarter, starting at 92K in late September and declining to about 68K by the end of December.
For more detailed insights and analytics, visit Sensor Tower.