AI Insights · Timothy · January 2023
Top 5 Shopping Apps on iOS in Brazil for Q4 2022
Explore the performance trends of the top 5 shopping apps on iOS in Brazil during the fourth quarter of 2022, including weekly downloads and active users.
During Q4 2022, the top five shopping apps on iOS in Brazil showcased varying trends in weekly downloads and active user numbers, according to Sensor Tower data.
SHEIN - Shopping Online witnessed a notable fluctuation in weekly downloads, starting at around 128K at the end of September and peaking at 215K in early November. Weekly active users for SHEIN saw a general upward trend, increasing from approximately 2.6M in late September to nearly 3.1M in early November, before slightly declining to about 2.8M by the end of December.
Shopee Brasil - Frete Zero experienced a peak in weekly downloads of around 191K in mid-October, followed by a gradual decline to approximately 104K by the end of December. The app's weekly active users also showed a rise from about 3.4M in late September, peaking at about 3.6M in early November, and then stabilizing around 3.2M towards the end of the quarter.
Mercado Libre: Compras Online had a relatively stable download rate throughout the quarter, with a slight peak of around 118K in mid-December. Active users for Mercado Libre were consistent, hovering around 3.4M to 3.5M during the quarter, indicating steady engagement.
Magalu: compras com descontos showed significant growth in weekly downloads, starting at around 34K in late September and reaching a peak of approximately 112K in late November. The app's active users also increased, from about 538K in late September to nearly 900K by the end of November, before slightly declining to around 603K by the end of December.
Americanas: Compras Online exhibited a peak in downloads of around 147K in late November, following a steady increase from around 33K in late September. Active users for Americanas surged from approximately 1.4M in late September to a peak of around 2.2M in late November, then slightly decreased to about 1.4M by the end of December.
These insights highlight the dynamic nature of the shopping app market in Brazil for Q4 2022. For more detailed data and further insights, visit Sensor Tower.
