Top 5 Shopping Apps on iOS in Austria: Q4 2022 Performance

In the fourth quarter of 2022, the top 5 shopping apps on iOS in Austria showcased varied performance trends in terms of downloads and active users. Here, we delve into the specifics of each app's performance, based on data from Sensor Tower.

Amazon saw a steady increase in weekly downloads, starting at around 4.3K at the beginning of October and reaching a peak of approximately 5.5K by the end of December. Active users remained relatively stable, fluctuating around the 200K mark, with a slight increase towards the end of the quarter, ending at about 203K.

willhaben experienced consistent weekly downloads, maintaining figures around 4.4K to 4.8K initially, with a notable dip in mid-December to 3.6K, before bouncing back to 4.8K in the final week. Active users showed a downward trend, starting from around 154K and decreasing to 134K by the end of December.

Klarna | Shop now. Pay later. saw a significant spike in weekly downloads, peaking at 6.4K in late November, before stabilizing around 3.4K towards the end of December. Active users for Klarna increased from approximately 51K at the start of the quarter to about 54K by the end.

Zalando – Online fashion had a notable increase in weekly downloads, peaking at 4.9K in late November, and then slightly declining to 3.6K by the end of December. Active users showed a strong upward trend, starting at around 59K and reaching a high of 72K in late November, before settling at approximately 58K by the end of the quarter.

Vinted: Sell vintage clothes showed fluctuating weekly downloads, peaking at 5.3K in late October but dropping significantly to around 1.1K by mid-December, then slightly recovering to 1.9K at the end of the month. Active users remained fairly stable, with minor fluctuations around the 37K mark, ending the quarter with approximately 35K active users.

These insights provide a glimpse into the dynamic landscape of shopping apps in Austria. For more detailed insights and data, visit Sensor Tower.