Top 5 Shopping Apps on iOS in Africa for Q4 2022

The final quarter of 2022 saw varied performance among the top 5 shopping apps on iOS in Africa. Here’s a breakdown of how these apps fared in terms of downloads and active users.

SHEIN - Shopping Online experienced a steady trend in weekly downloads, starting at around 23.8K and peaking at 28.6K in the week of November 7. However, downloads saw a decline towards the end of the quarter, reaching approximately 17.3K in the last week of December. Weekly active users showed a similar trend, peaking at about 415K in early November before declining to around 264K by the end of December.

Alibaba.com saw fluctuations in its weekly downloads, starting at 20.6K in late September and peaking at 27.5K in the week of November 7. By the end of December, downloads settled at around 18.7K. The app's active user base showed a gradual increase, peaking at just over 210K in mid-November and closing the year at approximately 200K.

Amazon Shopping exhibited a notable peak in weekly downloads during early November, reaching 38.9K, before settling back to around 13.9K at the end of December. The active user count remained relatively stable, starting at about 445K and ending the quarter at approximately 448K.

Jumia Online Shopping saw a significant spike in weekly downloads at the end of October, with numbers hitting 29.4K. However, by the end of December, downloads had decreased to around 11.2K. Active users mirrored this pattern, peaking at 279K in late October and dropping to approximately 140K by the end of the quarter.

noon Shopping, Food, Grocery also experienced a peak in weekly downloads in early November, with figures reaching 41K. Downloads then declined to around 5.9K by the end of December. Active users saw a rise to 138K in late November, before ending the quarter at approximately 92K.

These insights come from Sensor Tower, where you can find more detailed analytics and trends for these apps and others.