AI Insights · Timothy · January 2023
Top 5 iOS Shopping Apps in Africa: Q4 2022 Performance
Discover the performance of the top 5 shopping apps on iOS in Africa during Q4 2022, including download trends and active user statistics.
In the fourth quarter of 2022, the top five iOS shopping applications in Africa demonstrated varied performance in weekly downloads and active user trends. Here's a detailed look at each app's metrics, based on data from Sensor Tower.
SHEIN - Shopping Online saw weekly downloads fluctuate, starting at around 23.8K at the end of September and peaking at 28.6K in early November. By the end of December, downloads had decreased to approximately 17.3K. The app's weekly active users began at 350.7K and experienced a peak of 415.8K in early November, before declining to around 264.4K by the end of the quarter.
Alibaba.com experienced a steady increase in weekly downloads, beginning at 20.6K in late September and reaching a high of 27.5K in early November. By the end of December, downloads had decreased slightly to around 18.7K. Active users for Alibaba.com started at 191.3K and saw a gradual increase, peaking at 210.4K in mid-November and ending the quarter at approximately 199.7K.
Amazon Shopping showed significant fluctuations in weekly downloads. The app started the quarter with 15.9K downloads at the end of September, peaked at 38.9K in early November, and ended December with around 13.9K downloads. Active users for Amazon Shopping started at 445.8K, peaked at 498.2K in late November, and slightly decreased to 448.3K by the end of December.
Jumia Online Shopping also saw varied download numbers, starting at 14K in late September and peaking at 29.4K at the end of October. By the end of December, downloads had decreased to approximately 11.2K. The app's active users began at 195.9K, peaked at 279.1K in late October, and ended the quarter at around 139.7K.
noon Shopping, Food, Grocery displayed a significant peak in weekly downloads, starting at around 6.7K in late September, peaking at 48.3K in late November, and ending December with approximately 5.9K downloads. Active users for noon Shopping began at 82.2K, peaked at 138.1K in late November, and concluded the quarter at around 92.2K.
For more detailed insights into the performance of these apps, visit Sensor Tower.
