Top 5 Lifestyle Apps on iOS in South America Q4 2022

In the fourth quarter of 2022, the leading lifestyle apps on iOS in South America demonstrated diverse trends in terms of downloads, revenue, and active users. Below is a detailed analysis of the top 5 apps, based on data from Sensor Tower.

Pinterest experienced consistent growth in weekly downloads, starting at approximately 96K in late September and rising to around 122K by the end of December. Active users followed a similar pattern, beginning with roughly 13.6M and increasing to about 13.9M in the same period.

Scret: perguntas anônimas saw fluctuations in weekly downloads, peaking at around 93.7K in late October and again at approximately 91.8K in mid-December. Revenue trends showed a slight decline, beginning at $11.6K in late September and ending at $7.5K by the end of December. Active users also varied, reaching a high of around 194K in late October, before settling at approximately 121K by the end of the year.

Tinder Dating App: Chat & Date maintained a steady revenue stream, starting at about $307K and peaking at approximately $386K by the end of December. Weekly downloads showed minor fluctuations, with a slight increase from around 44.6K in late September to 52.9K by the end of December. Active users remained relatively stable, hovering around 1.25M throughout the quarter.

Amazon Alexa demonstrated a significant increase in weekly downloads, starting at approximately 32.4K in late September and rising to around 58.2K by the end of December. Active users also increased from about 289K to roughly 370K over the same period.

NGL: ask me anything showed a steady increase in revenue, beginning at around $8.1K and reaching approximately $10.3K by the end of December. Downloads rose from about 21K in late September to around 46K by the end of December. Active users showed a similar trend, starting at approximately 314K and increasing to about 332K over the quarter.

For more detailed insights and trends, visit Sensor Tower.