AI Insights · Timothy · January 2023
Top 5 iOS Lifestyle Apps in Nigeria Q4 2022
In Q4 2022, Pinterest, Tinder, Glovo, Olosho, and Evermatch showcased notable trends in downloads, revenue, and active users on iOS in Nigeria.
In the fourth quarter of 2022, several lifestyle apps on the iOS platform in Nigeria exhibited notable performance trends. Data from Sensor Tower reveals interesting insights into the weekly downloads, revenue, and active user counts for the top five apps: Pinterest, Tinder Dating App: Chat & Date, Glovo: Food Delivery and more, Olosho App, and Dating and Chat - Evermatch.
Throughout the quarter, Pinterest maintained a consistent download rate, fluctuating between approximately 5.2K and 5.9K weekly downloads. Active users showed a steady increase, starting at around 240K and peaking at nearly 250K by December. The app did not generate any revenue during this period.
Tinder Dating App: Chat & Date
Tinder Dating App: Chat & Date experienced a varied revenue stream, peaking at $17.2K in late October and dipping to around $9K at the start of November. Weekly downloads hovered around the 4.5K to 5.5K range, with a notable increase to 5.4K in the final week of December. Active users also saw a rise, reaching 112.5K by the end of the quarter.
Glovo: Food Delivery and more
Glovo: Food Delivery and more showed a steady increase in weekly downloads, rising from 2.4K at the end of September to approximately 5.1K by December. Active users followed a similar upward trend, growing from 6.8K to over 11K throughout the quarter. The app did not report any revenue during this period.
Olosho App
The Olosho App had a significant spike in downloads early in October, reaching 11.4K, before stabilizing to around 2.6K towards the end of the year. Revenue remained relatively stable, averaging around $150 to $200 weekly. Active users saw a peak of 17.5K in early October, leveling off to approximately 13K by December.
Dating and Chat - Evermatch
Dating and Chat - Evermatch saw fluctuating downloads, peaking at 4.2K in late October and ending the quarter with 3.6K weekly downloads. Revenue ranged between $100 and $240 weekly, with active users increasing from 3.8K to about 5.4K by the end of December.
These trends highlight the dynamic nature of the lifestyle app market in Nigeria. For more detailed insights and data, visit Sensor Tower.