Top 5 Lifestyle Apps on iOS in Mexico Q4 2022

In the fourth quarter of 2022, the top 5 lifestyle applications on the iOS platform in Mexico exhibited noteworthy performance trends in downloads, revenue, and active users. Here’s a closer look at how these apps fared.

Pinterest saw a steady increase in weekly downloads, starting from approximately 43.9K in late September and peaking at around 64.1K in the last week of December. Active users also showed a positive trend, starting at 3.46M and ending the quarter at 3.60M.

Amazon Alexa experienced significant growth in weekly downloads, especially notable in December, where downloads soared from around 49.8K to 97.1K by mid-December, before slightly decreasing to 76.1K by the end of the month. The app's active user base also increased from 264K in late September to approximately 360K by the end of December.

Tinder Dating App: Chat & Date maintained a consistent weekly revenue stream, hovering around $60K to $78K throughout the quarter. Downloads saw a slight increase towards the end of the year, reaching 14.9K in the last week of December. Active users fluctuated slightly but ended the quarter with a minor increase from 422K to 388K.

Google Home showed a moderate upward trend in weekly downloads, peaking at 15.4K in mid-December. Active users also followed a similar pattern, growing from about 38.8K in late September to 41.5K by the end of December.

NGL: ask me anything displayed the most remarkable growth, with weekly downloads escalating from 2.3K in late September to an impressive 30.1K by the last week of December. Revenue trends also mirrored this growth, rising from around $1.3K in late September to $3.4K by the end of December. Active users surged significantly, starting from 12.1K in late September and reaching 57.3K by the end of the year.

These insights reflect the dynamic landscape of lifestyle applications in Mexico during Q4 2022. For more detailed analytics and insights, visit Sensor Tower.