Top 5 Lifestyle Apps on iOS in the Middle East - Q4 2022

In the fourth quarter of 2022, the top 5 lifestyle apps on iOS in the Middle East exhibited varied performance trends in terms of downloads, revenue, and active users. Here's a closer look at the data provided by Sensor Tower.

Pinterest maintained a consistent weekly download rate, starting at approximately 47.5K downloads in late September and ending the quarter with around 47.5K downloads in late December. The app saw a slight dip mid-quarter, dropping to around 37.5K downloads in mid-November. Weekly active users for Pinterest showed a general upward trend, peaking at approximately 5.4M in the last week of December.

Aura MENA experienced fluctuations in weekly downloads, initially starting at around 33.7K in late September, peaking at about 45.8K in early November, and finishing the quarter with approximately 30.3K downloads. The app's weekly active users grew steadily, reaching about 176.3K by the end of December.

AlMosaly athan, prayer time showed a fairly stable download pattern, maintaining around 20K weekly downloads throughout the quarter. The app’s weekly revenue exhibited minor fluctuations, with a peak of approximately $2.8K in late September and ending the quarter at about $2.3K. Active users for this app remained relatively stable, averaging around 1.1M to 1.2M users weekly.

Kora : Football News saw a significant spike in downloads, particularly in mid-November with approximately 93.6K downloads. However, the downloads tapered off towards the end of the quarter, concluding with about 3K downloads in late December. Correspondingly, the app's active users also saw a peak of roughly 70.1K in late November, before declining to about 54.9K by the end of December.

Floward Online Flowers & Gifts had a steady increase in weekly downloads, starting at around 10.5K in late September and peaking at approximately 15.9K in early November. The app concluded the quarter with around 15.8K downloads. Weekly active users for Floward showed a consistent upward trend, reaching a peak of about 20.1K in early November, before stabilizing at around 19.1K by the end of December.

For more detailed insights and data, visit Sensor Tower.