Top 5 Lifestyle Apps on iOS in Central America Q4 2022

During the fourth quarter of 2022, the top 5 lifestyle apps on iOS in Central America—Pinterest, Amazon Alexa, Tinder, Google Home, and NGL—exhibited notable trends in weekly downloads, revenue, and active users. Data for this analysis comes from Sensor Tower.

Pinterest showed a consistent increase in weekly downloads, starting at approximately 50.9K and peaking at 73.2K by the last week of December. Active users also saw a steady rise from around 4.5M to over 4.6M towards the end of the quarter.

Amazon Alexa experienced significant growth in weekly downloads, beginning at 18.7K and reaching a high of 104.3K in mid-December. Active users followed a similar upward trend, growing from 298K to over 411K during the same period.

Tinder maintained a stable performance in weekly revenue, fluctuating around $77K to $97K throughout the quarter. Weekly downloads varied between 13.4K and 17.6K, while active users showed a slight decline from 504K to approximately 473K.

Google Home saw a gradual increase in weekly downloads from 8.5K to 17.7K by the end of December. Meanwhile, active users remained relatively steady, starting at 49K and ending just above 52K.

NGL displayed robust growth in weekly revenue, climbing from $1.9K to over $4.1K by the last week of December. Downloads surged from 3.6K to 32.7K, and active users saw a notable increase from 17.3K to 66.7K over the quarter.

For more detailed insights and data on these apps, visit Sensor Tower.