Top 5 Lifestyle Apps on iOS in South Africa Q4 2022

In Q4 2022, the top 5 lifestyle applications on iOS in South Africa exhibited varied performance in terms of weekly downloads, revenue, and active users. Here’s a closer look at each app's metrics, based on data from Sensor Tower.

Tinder Dating App: Chat & Date saw weekly revenue fluctuate, peaking at approximately $18.6K in late October and ending the quarter around $17.7K. Downloads showed a slight increase towards the end of the quarter, reaching 3K in the last week of December. Active users trended upwards, starting at around 44.6K and finishing the quarter with 47.1K.

Bumble Dating App: Meet & Date experienced a mix of ups and downs in weekly revenue, with a high of $10.7K in late September and a low of $7.4K in mid-December. Weekly downloads were relatively stable, peaking at 1K in early November. Active users maintained a steady range, fluctuating between 18.1K and 18.5K throughout the quarter.

Hinge Dating App: Match & Meet had a consistent revenue stream, averaging around $2.9K to $3.2K weekly. Downloads saw a gradual increase, culminating in 907 by the last week of December. Active users also showed a positive trend, rising from 17.8K in late September to 18.4K by the end of the year.

Badoo: Dating. Chat. Friends showed a steady weekly revenue, with notable peaks at $2K in early November and $1.9K in late December. Downloads fluctuated slightly but remained generally stable, with a peak of 879 in late November. Active users saw a slight increase over the quarter, starting at 20.1K and ending at 20.9K.

NGL: ask me anything had varying weekly revenue, peaking at $1.3K in early October. Downloads saw a notable peak of 2.9K in early October but decreased to 1.2K by the end of December. Active users showed a general upward trend, starting at 12.3K and reaching 15.5K by year-end.

For more detailed insights and data, visit Sensor Tower.