Top 5 iOS Lifestyle Apps in Kenya: Q4 2022 Performance

During the fourth quarter of 2022, the top 5 lifestyle apps on the iOS platform in Kenya showed varied performance in terms of downloads, revenue, and active users. Here is a detailed breakdown based on data from Sensor Tower.

Tinder Dating App: Chat & Date experienced steady weekly revenue, peaking at around $3K during the week of December 5. Weekly downloads remained relatively stable, fluctuating between 450 and 510. The app also saw a consistent increase in weekly active users, rising from approximately 10K at the start of the quarter to nearly 10.8K by the end.

Bumble Dating App: Meet & Date saw its weekly revenue peak at $1.6K in the week of October 31. Downloads hovered around the 250-270 range, with a slight increase to 294 in late October. Active users steadily climbed from about 3.7K at the beginning of the quarter to over 4.1K by the end of December.

OkCupid Dating: Date Singles had modest weekly revenue, peaking at $293 in late September. Weekly downloads ranged between 110 and 160, while active users fluctuated slightly but remained close to 2.9K throughout the quarter.

Muzz: Muslim Marriage & Social showed varying weekly revenue, with a peak of $196 at the end of November. Downloads were generally low, mostly around the 60-90 range. However, weekly active users increased from about 960 at the start to over 1.2K by the end of the quarter.

Badoo: Dating. Chat. Friends had a steady weekly revenue, peaking at $202 in late November. Downloads fluctuated between 100 and 160, while active users saw a slight decline from around 4.5K at the start to 4.1K at the end of December.

For more detailed insights and data, visit Sensor Tower.