AI Insights · Timothy · January 2023
Top 5 Lifestyle Apps on iOS in Africa, Q4 2022
Discover the performance of the top 5 lifestyle apps on iOS in Africa during Q4 2022. This review highlights trends in downloads, revenue, and active users.
In the fourth quarter of 2022, the top 5 lifestyle apps on the iOS platform in Africa showed varied performance in terms of downloads, revenue, and active users. Here's a closer look at how each app fared during this period, based on data from Sensor Tower.
Tinder Dating App: Chat & Date
Tinder experienced fluctuations in weekly revenue, peaking at approximately $64K in the first week of October and ending the quarter with around $59K. Weekly downloads saw a general decline, with a notable dip to 12.4K in early December before rebounding to 14.5K by the end of the quarter. The app's weekly active users showed a consistent increase, rising from 244K in late September to 263K by the end of December.
Bumble Dating App: Meet & Date
Bumble's weekly revenue remained relatively stable, averaging around $22K, with minor fluctuations throughout the quarter. Weekly downloads peaked at 5.3K in late October but generally hovered around 4.5K. Active users grew steadily from 66.6K at the beginning of the quarter to 76.2K by the end.
Badoo's revenue showed minor variations, averaging around $5.7K, with a peak of $6.7K in early November. Downloads were fairly stable, staying around 5K for most of the quarter. Active users fluctuated slightly but ended the quarter at approximately 151K, similar to where it started.
LivU's revenue showed a slight decline over the quarter, starting at $5.7K and ending at $3.9K. Weekly downloads remained fairly consistent, averaging around 640. The active user base was stable, maintaining around 3.6K users throughout the quarter.
Hinge Dating App: Match & Meet
Hinge's revenue showed minor fluctuations, starting at $3.3K and ending the quarter at $2.8K. Downloads saw a slight upward trend, peaking at 907 in the last week of December. Active users grew modestly from 17.8K to 18.5K over the quarter.
For more detailed insights and data, visit Sensor Tower.