AI Insights · Timothy · January 2023
Top 5 Insurance Apps on iOS in South America Q4 2022
Explore the performance of the top 5 insurance apps on iOS in South America during Q4 2022, including trends in downloads and active users.
In the fourth quarter of 2022, the top 5 insurance applications on the iOS platform in South America demonstrated notable trends in downloads and active user engagement. Here’s a closer look at their performance:
Porto: Seguros, Cartão e + saw a consistent presence in the market with weekly downloads fluctuating between approximately 7.7K and 9.4K. Despite varying download numbers, weekly active users showed a general upward trend, increasing from 127.6K at the end of September to around 139K by the end of December.
Bradesco Seguros maintained a steady download rate, ranging from about 4K to 6.5K weekly. The app's weekly active users also exhibited stability, peaking at nearly 37.8K in mid-December before a slight drop to approximately 33.8K by the end of the quarter.
Bradesco Saúde experienced a varied download pattern, with weekly downloads ranging between 4K and 6.2K. The active user base remained relatively stable, with a small decline from approximately 28.5K to 27K over the quarter.
SulAmérica Saúde observed a significant increase in weekly downloads, peaking at around 7.6K in early December. The app also saw a rise in weekly active users, from about 32.6K at the end of September to nearly 40K in early December, before settling at around 31.9K by the end of the quarter.
SulAmérica Odonto had a relatively stable download rate, with weekly downloads fluctuating between approximately 2.7K and 4.1K. The active user base showed minor fluctuations but remained steady, ranging from about 24.5K to 27.2K throughout the quarter.
These insights, sourced from Sensor Tower, highlight the dynamic nature of the insurance app market in South America on the iOS platform during Q4 2022. For more detailed analysis and insights, visit Sensor Tower.