AI Insights · Timothy · January 2023
Top 5 Finance Apps on iOS in Latin America Q4 2022
Discover the performance trends of the top finance apps on iOS in Latin America during Q4 2022, including downloads, active users, and revenue.
In Q4 2022, the top finance apps on iOS in Latin America showed varied performance trends in terms of downloads and active users. Here’s a detailed look at the weekly metrics for the top 5 apps: Nubank: Conta, Cartão e mais, Mercado Pago: cuenta digital, CAIXA Tem, C6 Bank: Cartão, conta e mais!, and FGTS.
Nubank: Conta, Cartão e mais from Nu Pagamentos S.A. saw a steady and consistent weekly download rate, starting with around 116K downloads at the beginning of October and peaking at approximately 160K in the week of October 3. The app maintained a high number of weekly active users, starting from 7.6M in late September and peaking at 8.3M in mid-December.
Mercado Pago: cuenta digital by MercadoLibre experienced a gradual increase in weekly downloads, beginning at 87K in late September and reaching over 103K in mid-December. The app's weekly active users remained robust, starting at 3.17M and peaking at 3.52M in early December before seeing a slight decline towards the end of the quarter.
CAIXA Tem from Caixa Econômica Federal showed a fluctuating download trend, beginning at 55K downloads in late September and peaking at 105K in mid-October. The weekly active users ranged from 800K to nearly 1M, with a noticeable peak of 994K in mid-October.
C6 Bank: Cartão, conta e mais! by C6 Bank saw a consistent weekly download rate, starting from 51K in late September and reaching approximately 63K in the week of October 3. The app's weekly active users fluctuated slightly but remained around 1.1M to 1.27M throughout the quarter.
FGTS, also from Caixa Econômica Federal, experienced a steady download rate, starting at 43K downloads in late September and peaking at nearly 79K in mid-December. The app's weekly active users showed a steady increase from 399K in late September to a peak of 527K in mid-December.
These insights reflect the performance of leading finance apps in Latin America during Q4 2022. For more detailed analytics and trends, visit Sensor Tower.