AI Insights · Timothy · January 2023
Top 5 Finance Apps on iOS in Kenya Q4 2022
The top finance apps in Kenya for Q4 2022 showed varied performance in downloads and active users, with M-PESA leading the charge.
In the fourth quarter of 2022, the top finance apps on iOS in Kenya displayed diverse performance metrics. Data sourced from Sensor Tower reveals interesting trends in downloads and active users for these apps.
M-PESA exhibited a fluctuating trend in weekly downloads, starting from 1.8K in late September and peaking at 3.1K in mid-November. By the end of December, downloads slightly tapered off to around 1.6K. The app also saw consistent weekly active user numbers, beginning at 80.6K in late September and closing the year at approximately 89.2K.
MyKes experienced a notable spike in downloads, especially in the week of November 21, where it reached 4.6K. However, downloads decreased towards the end of the quarter, settling at around 1.2K by the last week of December.
Equity Mobile maintained a steady download rate throughout the quarter, with numbers hovering around 700 downloads per week. The app's performance remained consistent, showing minor fluctuations but no significant peaks or drops.
PayPal - Send, Shop, Manage had stable download figures, ranging between 425 and 576 downloads per week. The app's active user base was also steady, starting at 1.9K in late September and ending at about 1.9K in late December.
Zenka Loan - Kenya showed a varied download pattern, with numbers ranging from 358 to 608 per week. The app had a consistent presence in the market, maintaining a steady flow of new downloads each week.
For more detailed insights and analytics on app performance, visit Sensor Tower.
