AI Insights · Timothy · January 2023
Top 5 iOS Education Apps in Kenya: Q4 2022 Performance
Discover the performance trends of the top 5 education apps on iOS in Kenya during Q4 2022, including weekly downloads, revenue, and active users.
Throughout the fourth quarter of 2022, the top 5 education apps on iOS in Kenya displayed varied performance trends in terms of downloads, revenue, and active users. Here’s a closer look at the data, sourced from Sensor Tower.
Duolingo - Language Lessons saw fluctuations in its weekly revenue, starting at around $272 and peaking at approximately $962 in the final week of December. Weekly downloads experienced a steady increase towards the end of the quarter, rising from 355 in late September to 482 in the last week of December. Active users also showed a positive trend, increasing from 2.2K to 2.6K by the end of the quarter.
Lingokids - Play and Learn experienced a peak in weekly revenue at $690 in late November, with a slight decline to $272 by the end of December. Weekly downloads remained relatively stable, ranging between 140 and 188 throughout the quarter. Active users saw a gradual increase, reaching a peak of 536 in mid-December before stabilizing at around 512 by the end of the quarter.
Blinkist: Book Summaries Daily had its highest weekly revenue at $499 during the week of October 31, with a noticeable drop to $169 by the end of December. Downloads were quite low, with a peak of 51 in late October and an increase to 38 in the final week of December. Active users fluctuated significantly, with numbers reaching 58 in late October and dropping to 43 by the end of December.
Clever: Brain Logic Training showed a consistent increase in weekly revenue, finishing the quarter at $258. Weekly downloads also rose significantly towards the end of the quarter, reaching 809 in the last week of December. Active users followed a similar trend, increasing from 560 in late September to 1.3K by the end of December.
LinkedIn Learning experienced a modest increase in weekly revenue, peaking at $249 in the week of December 19. Downloads remained fairly stable, with weekly figures ranging between 63 and 108. Active users saw slight fluctuations, peaking at 236 in mid-November and settling around 190 by the end of December.
For more detailed insights and data, visit Sensor Tower.
