Top 5 iOS Dating Apps in Kenya Q4 2022: Performance Insights

During the fourth quarter of 2022, the top five iOS dating applications in Kenya demonstrated varied performance in terms of downloads, revenue, and active users. Here’s a closer look at the data from Sensor Tower.

Tinder Dating App: Chat & Date experienced fluctuations in its weekly revenue, starting at around $2.3K in early October and peaking at nearly $3K in early December. Weekly downloads for the app showed a consistent pattern, mostly hovering around 450-500, with a slight peak at 509 in mid-November. The number of weekly active users remained relatively stable, starting at 10.1K and ending the quarter at approximately 10.8K.

Bumble Dating App: Meet & Date also displayed varied weekly revenue, starting at $1.1K and peaking at $1.6K at the end of October. The app's weekly downloads ranged between 244 and 294, while weekly active users increased from 3.7K in early October to over 4.1K by the end of December, indicating a steady growth in user engagement.

Alafguur (Somali dating) saw a significant drop in weekly downloads from 1.4K at the start of the quarter to as low as 88 in mid-December. However, it managed to recover slightly by the end of December with 160 downloads. Unfortunately, there was no revenue data available for this app during the quarter.

Guurhalaal had a notable spike in downloads at the beginning of October with 1.4K, but the numbers fell significantly, stabilizing around 40-60 weekly downloads for the rest of the quarter. Revenue for the app was minimal, with a few peaks such as $44 in mid-October and $32 in mid-November.

Yope: Friends' groups showed a steady increase in weekly downloads, starting from 21 in early October and reaching up to 397 by the end of December. The weekly active users followed a similar upward trajectory, beginning at 44 in early October and growing to 671 by the end of the quarter, reflecting increasing user engagement.

For more detailed insights and data on app performance, visit Sensor Tower.