AI Insights · Timothy · December 2022
Top 5 Dating Apps on iOS in New Zealand Q4 2022
In Q4 2022, Tinder, Bumble, Hinge, Grindr, and Badoo saw varying trends in downloads, revenue, and active users on iOS in New Zealand.
In the fourth quarter of 2022, the top 5 dating apps on iOS in New Zealand displayed a range of performance trends. Let's dive into the specifics for each app.
Tinder Dating App: Chat & Date saw a notable increase in weekly revenue, climbing from approximately $34.4K at the start of the quarter to around $43.3K by the end. Weekly downloads fluctuated slightly, peaking at 1.7K in the final week of December. Active users showed a steady rise, starting at 68.3K and reaching 72.2K by the end of the quarter.
Bumble Dating App: Meet & Date experienced a consistent upward trend in weekly revenue, beginning at $19.6K and growing to approximately $21.8K. Downloads remained relatively stable, with a slight peak at 1.0K in mid-December. Active users displayed a minor fluctuation, starting at 25K, dipping to 21.8K, and then rebounding to 25K by the end of December.
Hinge Dating App: Match & Meet had a mixed performance in terms of revenue, starting at $6.0K, experiencing minor fluctuations, and ending the quarter at $6.6K. Weekly downloads remained fairly consistent, hovering around 1.1K with a slight dip to 964 in mid-December. Active users increased gradually from 16.9K to 17.5K by the quarter's end.
Grindr - Gay Dating & Chat showed an upward trend in revenue, starting at $5.3K and peaking at $7.2K in mid-December. Weekly downloads remained relatively low but stable, with a slight increase toward the end of the quarter, reaching 319. Active users saw minor fluctuations, starting at 6.4K and ending at 6.3K.
Badoo: Dating. Chat. Friends displayed a steady performance in weekly revenue, starting at $2.3K and ending at a similar figure. Downloads showed minor fluctuations, hovering around the 200-300 range, with a slight peak at 279 in early October. Active users experienced some variation, starting at 9.8K, dipping to 8.6K, and ending the quarter at 8.7K.
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