AI Insights · Timothy · January 2023
Top 5 iOS Dating Apps in Kenya Q4 2022
Explore the performance of the top 5 iOS dating apps in Kenya during Q4 2022, including trends in downloads, revenue, and active user metrics.
In the fourth quarter of 2022, the top 5 dating apps on iOS in Kenya showcased varied performance trends across downloads, revenue, and active users. Here's a detailed look at how these apps fared, based on data from Sensor Tower.
Tinder Dating App: Chat & Date
Throughout Q4 2022, Tinder saw steady weekly downloads, fluctuating between 455 to 509. The app experienced a notable increase in weekly revenue towards the end of the quarter, peaking at approximately $3K in the week of December 5. Weekly active users showed a general upward trend, rising from 10.2K in late September to 10.8K by the end of December.
Bumble Dating App: Meet & Date
Bumble's weekly downloads remained relatively stable, averaging around 250. Revenue saw a peak of approximately $1.6K in the week of October 31. Active users increased gradually from 3.7K in early October to 4.2K by the close of December.
OkCupid Dating: Date Singles
OkCupid experienced moderate download activity, with weekly figures ranging from 113 to 158. Revenue peaked at around $293 in late September. Active users remained stable over the quarter, hovering around the 2.9K mark.
Muzz: Muslim Marriage & Social
Muzz had lower download numbers, generally between 56 and 94 per week. The app saw its highest revenue in the week of November 28, reaching around $196. Active users increased from 964 in late September to 1.2K by the end of December.
Badoo: Dating. Chat. Friends
Badoo maintained steady downloads, mostly between 104 and 163 per week. Revenue peaked at approximately $202 in late November. Active users showed a minor decline, starting at 4.5K in late September and falling to 4.2K by the end of December.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.