AI Insights · Timothy · December 2022
Top 5 Apparel Apps on iOS in South Africa Q4 2022
Discover the performance trends of the top 5 apparel apps on iOS in South Africa during Q4 2022, including download rates and active user statistics.
In the fourth quarter of 2022, the top five apparel apps on iOS in South Africa showed varying trends in downloads and active users. Here’s a detailed look at their performance based on data from Sensor Tower.
SHEIN - Shopping Online experienced a notable fluctuation in weekly downloads, starting at around 8.6K in late September and peaking at 13.6K in early November. The app saw a decline towards the end of the quarter, dropping to roughly 5.9K in mid-December before recovering slightly to 8.1K in the last week. Weekly active users also showed an initial rise from 141.9K to a peak of 171.1K in early November, followed by a steady decline to about 107.5K by the end of December.
Nike: Shoes, Apparel, Stories demonstrated a consistent increase in weekly downloads, starting at approximately 1.7K in late September and reaching a peak of 2.7K in late November. The numbers then tapered off, ending the quarter at around 1.6K. Weekly active users followed a similar trend, increasing from 16.9K to a peak of 21K in late November before settling down to 18K by the end of December.
ZARA had a relatively steady download rate, with a notable spike in the week of December 26, reaching 3K downloads. Active users showed a significant increase by the end of the quarter, rising from 16.3K in late September to 18.3K in the last week of December.
Lyst: Shop Fashion Brands saw a varied download pattern, beginning with 1.4K downloads at the end of September and peaking at around 1.9K in late October. The numbers then fluctuated, ending the quarter with approximately 900 downloads. Active users started at 9.5K and peaked at 10.4K in mid-October, before declining to 8.6K by the end of December.
adidas: Shop Shoes & Clothing had modest download numbers throughout the quarter, starting at 1.1K in late September, peaking at 2K in late November, and ending at around 800 downloads. Active users also showed a gradual increase, starting at 3.4K and peaking at 4.7K in late November, before stabilizing at approximately 3.5K by the end of December.
For more detailed insights and data, visit Sensor Tower.
