Top 5 Apparel Apps on iOS in Uruguay in Q4 2022

In Q4 2022, the performance of the top 5 apparel apps on iOS in Uruguay showcased diverse trends in downloads and active users. Below, we delve into the specifics of each app's performance based on data from Sensor Tower.

SHEIN - Shopping Online had consistent weekly downloads, ranging from around 376 to 570 by the end of the quarter. Active users also showed an upward trend, increasing from approximately 10.4K at the start of the quarter to 11.6K by the last week of December.

ZARA experienced fluctuations in its weekly downloads, starting at 356 and peaking at 537 in the final week of December. The active user count also saw a rise, moving from 3.2K to 3.3K throughout the quarter.

Whering: Your Digital Closet showed a notable spike in downloads with a peak of 1K in the first week of October, followed by a decrease and then stabilizing between 63 and 235 downloads per week. Active users reached a high of 1K in early October before slightly declining and stabilizing around 760 by the end of December.

ASOS - Discover Fashion Online maintained a steady number of downloads, ranging from 36 to 102 per week. Active users fluctuated slightly but remained around the 300 mark throughout the quarter.

MANGO - Online fashion had relatively stable weekly downloads, with figures oscillating between 53 and 91. The active user count showed a slight increase, starting at 163 and reaching 206 by the end of December.

These insights highlight the dynamic landscape of apparel apps in Uruguay. For more detailed insights and trends, visit Sensor Tower.