AI Insights · Timothy · January 2023
Top 5 Apparel Apps on iOS in Ukraine: Q4 2022 Performance
A detailed look at the performance of the top 5 apparel apps on iOS in Ukraine during Q4 2022, including trends in downloads and active users.
During the fourth quarter of 2022, the top 5 apparel apps on iOS in Ukraine showcased varied performance metrics. Here's a summary of how each app fared in terms of weekly downloads and active users.
SHEIN - Shopping Online saw a notable increase in weekly downloads, peaking at around 3.5K in the week of November 21. Active users also showed a positive trend, climbing from 29.7K in late September to reach a high of 38.5K in late November before ending the quarter at 32.1K.
MODIVO - Moda i zakupy online experienced a steady rise in downloads, with a significant spike to approximately 4.3K in the week of November 21. Active users followed a similar upward trajectory, starting at 6.3K in late September and peaking at 12.6K in late November, closing the quarter at 11K.
ZARA witnessed fluctuating download numbers, with a notable peak of 3.9K in the week of November 21. The active user base showed a general upward trend, growing from 16.7K in late September to reach 20.2K in late November, and ending the quarter at 16.9K.
Zalando – Online fashion maintained a consistent download rate, peaking at around 2.6K in the week of November 21. Active users increased steadily, starting at 9K in late September and reaching 16K by the end of December.
Lyst: Shop Fashion Brands showed a varied download pattern, with the highest weekly downloads reaching approximately 2.4K in late October. Active users started at 6.5K in late September, peaking at 6.8K in late October, and then slightly declining to end the quarter at 4.5K.
These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower's platform.
