AI Insights · Timothy · January 2023
Top 5 iOS Apparel Apps in Tunisia Q4 2022 Performance
A look at the performance trends of the top 5 apparel applications on iOS in Tunisia during Q4 2022, including downloads and active users.
During the fourth quarter of 2022, the top 5 apparel applications on the iOS platform in Tunisia showcased varying trends in downloads and active user engagement. Data from Sensor Tower highlights the performance of these apps, providing insights into their popularity and user interaction.
SHEIN - Shopping Online experienced a notable trend in weekly downloads, starting at around 524 in late September and peaking at 634 in mid-November. However, the downloads saw a slight dip towards the end of the quarter, settling at approximately 498. The app's weekly active users followed a steady upward trajectory, increasing from 5.7K in late September to over 6.1K by the end of December.
ZARA showed a significant spike in weekly downloads, particularly in the week of November 21, reaching 1.1K. Apart from this peak, the downloads fluctuated between 263 and 372 throughout the rest of the quarter. The active user base for Zara saw a similar pattern, with a notable increase to 3.3K in late November before stabilizing around 2.3K towards the end of December.
BERSHKA also exhibited a peak in weekly downloads in late November, reaching 597. The downloads then decreased, averaging around 211 in the final week of December. Active users for Bershka showed an increase from 676 at the start of the quarter to a peak of 1.3K in late November, before dropping to 625 by the end of December.
PULL&BEAR saw its weekly downloads peak at 605 in late November, with the numbers generally fluctuating between 121 and 199 for the rest of the quarter. Active users for Pull&Bear followed a similar trend, starting at 472 and peaking at 902 in late November, before settling at around 461 by the end of December.
FARFETCH - Shop Luxury Fashion had a varied performance in weekly downloads, with a peak of 281 in late October. The downloads then saw a significant decline, reaching as low as 15 in the final week of December. Active users for Farfetch showed a gradual decline over the quarter, starting at 288 in late September and ending at 208 by the end of December.
For more detailed insights and data on these trends, visit Sensor Tower.
