Top 5 Apparel Apps on iOS in Sweden for Q4 2022

In the fourth quarter of 2022, the top 5 apparel apps on iOS in Sweden displayed varied performance metrics. Here's a detailed look at their weekly downloads, active users, and revenue trends based on Sensor Tower data.

H&M - we love fashion saw a significant spike in weekly downloads, peaking at around 26K in the week of November 21. Earlier in the quarter, downloads hovered between 4K and 6K, with another notable increase to approximately 18K in the week of October 31. The app maintained a steady range of weekly active users, fluctuating from 80K to 108K, with the highest count in the week of November 21.

Zalando – Online fashion experienced a steady flow of weekly downloads, reaching a peak of 6.3K in the week of November 21. Active users saw a notable increase from 105K to 143K during the same period, indicating growing user engagement.

SHEIN - Shopping Online maintained consistent weekly downloads, generally around 3K to 4K. Weekly active users showed a peak of approximately 250K in the week of November 21, before declining to 204K by the end of December.

LightInTheBox demonstrated a gradual increase in weekly downloads, starting from around 1K and peaking at 4.5K in late November. Active users followed a similar upward trend, rising from 5.6K to 12.6K over the quarter.

NA-KD - Shop Fashion Online had fluctuating download numbers, with significant peaks at 8.3K in the week of October 24 and 4.5K in mid-October. Active users ranged from 13K to 23K, with the highest activity seen in late October.

This data from Sensor Tower provides valuable insights into the performance of leading apparel apps in Sweden. For more detailed analytics, visit Sensor Tower.