Top 5 Apparel Apps on iOS in Russia Q4 2022

During the fourth quarter of 2022, the top five apparel apps on the iOS platform in Russia exhibited varied performance trends in terms of downloads and active users. This data, sourced from Sensor Tower, provides a comprehensive look at user engagement and app popularity.

SHEIN - Shopping Online saw a consistent level of weekly downloads, peaking at around 10.6K in mid-October before gradually declining to approximately 8.5K by the end of December. Active users for the app initially hovered around 533K in late September, with a noticeable decline to around 321K by the end of the quarter.

Trendyol: Fashion & Trends experienced a steady decrease in weekly downloads, starting at 4.4K in late September and dropping to about 2.5K by the end of December. However, the app maintained a relatively stable number of active users, fluctuating between 79.3K and 88.6K throughout the quarter.

ASOS - Discover Fashion Online showed a mixed trend in weekly downloads, starting at around 3.2K in late September, peaking at 4.5K in late November, and ending the quarter at about 2.4K. Active users also varied, with a high of 19K in early October, declining to approximately 7.4K by mid-December, before closing the quarter at around 13.4K.

ZARA experienced fluctuations in weekly downloads, beginning at around 2.6K in late September, peaking at 4.3K in late November, and ending the quarter at roughly 1.9K. The app's active users saw a peak of 25.3K in mid-October, maintaining around 21.7K in late December, with some dips throughout the quarter.

FARFETCH - Shop Luxury Fashion had relatively stable weekly downloads, ranging from 1.7K to 2.4K. Active users also showed consistency, starting at 43.8K in late September and ending at 37.3K in December, with minor fluctuations in between.

These insights reflect the dynamic nature of user engagement with apparel apps in Russia. For more detailed data and further analysis, visit Sensor Tower.