AI Insights · Timothy · January 2023
Top 5 Apparel Apps on iOS in Portugal Q4 2022
ABOUT YOU Online Fashion Shop, SHEIN, Nike, ZARA, and PULL&BEAR were the top-performing apparel apps on iOS in Portugal during Q4 2022. Their download and active user trends showcased significant variances throughout the quarter.
In the fourth quarter of 2022, the top 5 apparel apps on the iOS platform in Portugal showcased varied performance metrics, with notable trends in weekly downloads and active users. Data from Sensor Tower provides a detailed overview.
ABOUT YOU Online Fashion Shop experienced significant fluctuations in downloads, peaking at approximately 24K in late October. Active users saw a notable rise mid-quarter, reaching around 57.7K, before stabilizing at roughly 39.2K by the end of December.
SHEIN - Shopping Online showed a steady increase in weekly downloads, peaking at about 10.9K in early December. Active users also saw a peak in late November at around 187.9K, followed by a slight decline to approximately 152.9K by the end of the quarter.
Nike: Shoes, Apparel, Stories maintained a consistent download rate, with a peak of about 7K in late November. Active users increased steadily, reaching around 70.4K by the end of November and stabilizing at approximately 59.4K by the end of December.
ZARA saw a significant spike in downloads in the last week of December, peaking at roughly 8.8K. Active users showed a similar trend, increasing to approximately 24.8K by the end of the quarter.
PULL&BEAR also experienced a notable increase in downloads in the final week of December, reaching about 7.7K. Active users peaked in the same period at around 19.3K.
For more detailed insights and data, visit Sensor Tower.
