Top 5 Apparel Apps on iOS in Poland Q4 2022

The fourth quarter of 2022 saw interesting trends in the performance of the top 5 apparel apps on iOS in Poland. Here's a detailed look at the weekly downloads and active user metrics for these apps, based on data from Sensor Tower.

Reserved

Reserved had a dynamic quarter. Weekly downloads fluctuated, starting at approximately 25K in late September, dipping to around 14K in late October, then peaking at 32.7K in the week of December 19. Active users showed a steady climb from 101.5K in late September to 126.8K in mid-December, before closing the year at 113.5K.

Zalando – Online fashion

Zalando – Online fashion maintained relatively steady download figures, beginning at 6.7K in late September and culminating at 11.6K by the end of December. Active users followed a similar trend, starting at 274.3K and reaching a high of 335.4K in late November, before ending the quarter at 301.3K.

H&M - we love fashion

H&M - we love fashion experienced modest download numbers, ranging from 6.3K to 9.1K throughout the quarter. Active users showed a slight increase, starting at 130.5K in late September, peaking at 145.8K in late November, and concluding the quarter at 117.3K.

ZARA

ZARA saw a significant spike in downloads, particularly in the week of December 26, when numbers surged to 24.6K from a consistent average of around 4K-5K earlier in the quarter. Active users mirrored this trend, with a notable increase from 36.3K in late September to 82.1K in late November, closing the year at 47.9K.

SHEIN - Shopping Online

SHEIN - Shopping Online had steady download numbers, fluctuating between 5.5K and 8.2K. Active users showed more volatility, starting at 182.6K in late September, peaking at 215.6K in late November, and finishing the year at 170.6K.

For more detailed insights, visit Sensor Tower.