Top 5 iOS Apparel Apps in Oceania Q4 2022

During the fourth quarter of 2022, the top 5 apparel applications on iOS in Oceania showcased varied performance trends. Here’s a closer look at their weekly downloads and active user statistics, based on data from Sensor Tower.

SHEIN - Shopping Online demonstrated consistent weekly downloads, starting at around 18K and peaking at 22.8K in the last week of December. The app maintained a solid user base with active users fluctuating between 367K and 456K.

Nike: Shoes, Apparel, Stories experienced a notable increase in weekly downloads, reaching a high of approximately 27.8K in the week of November 21. Active users showed a similar upward trend, peaking at 173K during the same period.

Country Road - Since 1974 saw a significant spike in downloads immediately after its release, with 33.3K downloads in the week of October 24. However, downloads tapered off in subsequent weeks, averaging around 3K to 6K towards the end of the quarter.

H&M - we love fashion had a moderate performance with weekly downloads ranging from 4.8K to 12.7K. Active users showed a steady increase, peaking at approximately 84K in the week of November 21.

Cotton On maintained a consistent download rate, with a peak of 9.2K in the last week of December. The app's active users steadily increased throughout the quarter, reaching about 49.3K by the end of December.

For more detailed insights and trends, explore the data on Sensor Tower.