AI Insights · Timothy · January 2023
Top 5 Apparel Apps on iOS in the Netherlands Q4 2022
Here’s a look at the performance of the top 5 apparel apps on iOS in the Netherlands during the fourth quarter of 2022, based on data from Sensor Tower.
The fourth quarter of 2022 saw intriguing trends in the performance of the top 5 apparel apps on iOS in the Netherlands. Here’s a detailed breakdown of their weekly downloads, revenue, and active users, based on data from Sensor Tower.
Zalando – Online fashion experienced a notable increase in weekly downloads, peaking at around 10.4K in the last week of December. The app's weekly active users showed a steady rise mid-quarter, reaching approximately 230.7K in the week of November 21, before stabilizing to around 176.4K by the end of December.
ABOUT YOU Online Fashion Shop had a significant peak in weekly downloads, hitting approximately 28.4K in the week of October 10. The app saw a gradual decrease in downloads towards the end of the quarter, with figures around 1.6K in the final week of December. The app's weekly active users also saw a decline, starting from 37.4K at the end of September and dropping to about 27.7K by the end of December.
SHEIN - Shopping Online maintained a steady download rate throughout the quarter, with weekly downloads ranging between 5K and 7.2K. The app's weekly active users peaked at approximately 444.7K in the week of November 21, before settling to around 322.5K by the end of December.
ZARA saw a significant spike in weekly downloads, reaching around 10.2K in the week of November 21. The number of weekly active users also saw a peak of approximately 62.9K during the same week. However, both metrics saw a decline towards the end of the quarter, with weekly downloads at about 5.3K and active users around 48K by the last week of December.
H&M - we love fashion experienced fluctuating weekly downloads, with a peak of approximately 6K in the week of November 21. Weekly active users saw an increase from around 145.8K at the end of September to a peak of 152.8K in the week of November 21, before dropping to about 115.8K by the end of December.
These insights are based on data provided by Sensor Tower. For more detailed analysis and insights, visit Sensor Tower.
