Top 5 iOS Apparel Apps in Nigeria Q4 2022

In the fourth quarter of 2022, the top 5 apparel applications on the iOS platform in Nigeria showcased an array of trends in terms of weekly downloads and active users. Here's a closer look at their performance, based on data from Sensor Tower.

SHEIN - Shopping Online had a notable quarter with weekly downloads peaking at 2.7K in the week of December 5. Throughout the quarter, downloads fluctuated, starting at 1.4K and ending at 1.9K. The app also saw an increase in active users, climbing from 14.5K at the start of the quarter to a peak of 18.1K in the week of December 5, before settling at 16.5K by the end of December.

ZARA experienced modest download numbers, with a high of 579 in the week of November 21. Active users for ZARA also saw an upward trend, starting at 2.3K and reaching a peak of 2.9K in the same week. The quarter ended with ZARA maintaining 2.8K active users.

ASOS - Discover Fashion Online had a stable performance with weekly downloads ranging from 276 to 456, peaking in the week of November 21. Active users for ASOS saw a slight increase, starting at 2.6K and peaking at 2.8K in the final week of December.

PrettyLittleThing saw its downloads peak at 546 in the week of November 21, with a general trend of fluctuations throughout the quarter. Active users for PrettyLittleThing showed a similar pattern, peaking at 2.7K in the same week before settling at 2.3K by the end of December.

Fashion Nova - Online Shopping had a consistent performance with weekly downloads peaking at 491 in the week of November 21. The app's active users started at 2K, peaking at 2.5K in the same week, and ending at 2.2K by the close of the quarter.

For more detailed insights and data on app performance, visit Sensor Tower.