Top 5 Apparel Apps on iOS in Madagascar Q4 2022

In the fourth quarter of 2022, the top five apparel applications on the iOS platform in Madagascar exhibited diverse trends in terms of weekly downloads and active users. Let's take a closer look at the performance of SHEIN - Shopping Online, ZARA, ASOS - Discover Fashion Online, PrettyLittleThing, and BERSHKA.

SHEIN - Shopping Online

SHEIN from ROADGET BUSINESS PTE. LTD. had a varied trend in weekly downloads, starting with 136 downloads in late September and dipping to 52 by mid-December before slightly recovering to 79 by the end of the year. Meanwhile, weekly active users showed a general upward trend, peaking at 649 in late November and ending the quarter at 615.

ZARA

ZARA saw more modest download numbers, beginning with 26 in late September and fluctuating throughout the quarter, eventually reaching 22 by the last week of December. The app's weekly active users saw a notable increase from 65 in late September to a peak of 74 in the final week of December.

ASOS - Discover Fashion Online

ASOS experienced a fluctuating pattern in weekly downloads, starting at 8 in late September, peaking at 29 in late November, and settling back at 8 by the end of December.

PrettyLittleThing

PrettyLittleThing had a relatively low but consistent download rate, beginning with 10 in late September, peaking at 21 in late November, and ending the quarter with 4 downloads. The app’s weekly active users saw a peak of 54 in late November before declining to 11 by mid-December.

BERSHKA

BERSHKA exhibited a steady increase in weekly downloads, starting with 6 in late September and peaking at 22 in late November. The app ended the quarter with 10 downloads.

Overall, these top apparel apps showed varied performance in terms of downloads and active users on the iOS platform in Madagascar during Q4 2022. For more detailed insights, visit Sensor Tower.