Top 5 Apparel Apps on iOS in Kenya Q4 2022

In the fourth quarter of 2022, the top 5 apparel apps on iOS in Kenya displayed varied performance trends in terms of weekly downloads and active users. Below, we delve into the specifics for each app, based on data from Sensor Tower.

SHEIN - Shopping Online showed consistent weekly download numbers, ranging from around 310 to 428 downloads. The app experienced a peak in downloads with 428 in the week of November 7. Weekly active users for SHEIN increased steadily, starting at 2.8K in late September and rising to 3.3K by the end of December.

ASOS - Discover Fashion Online had a fluctuating download pattern, with a high of 136 downloads in the week of October 31 and a low of 51 downloads in the week of November 21. Active users for ASOS saw a slight increase overall, beginning the quarter with 358 and finishing at 385.

ZARA maintained a relatively stable download rate, with a noticeable peak of 111 downloads in the last week of December. The app's active users showed growth, starting at 577 and rising to 696 by the end of the quarter.

PrettyLittleThing also displayed variability in downloads, achieving a peak of 92 downloads in both mid-October and mid-December. Active users for PrettyLittleThing increased from 490 in late September to 530 by late December.

Lastly, Fashion Nova - Online Shopping experienced a peak in weekly downloads at 90 in early November, with a low of 37 downloads in late October. The app's active users showed a gradual increase, starting at 427 and growing to 490 by the end of December.

For more detailed insights and analyses, visit Sensor Tower.