Top 5 Apparel Apps on iOS in Italy Q4 2022

In Q4 2022, the top 5 apparel apps on iOS in Italy demonstrated diverse trends in terms of weekly downloads and active users. Here’s a closer look at their performance based on Sensor Tower data.

SHEIN - Shopping Online experienced fluctuations in weekly downloads, peaking at around 33.8K in early November before declining to approximately 25.2K by the end of December. Active users showed a similar trend, starting at 1.48M in late September, peaking at 1.71M in late November, and then dropping to 1.33M by the end of the quarter.

Zalando – Online fashion saw a steady increase in weekly downloads, reaching a high of about 36.2K in late November, followed by a slight decline to 33.5K at the end of December. Active users mirrored this trend, starting at 474K in late September, peaking at 607K in late November, and ending the quarter at 476K.

Nike: Shoes, Apparel, Stories had a notable spike in weekly downloads mid-quarter, with a high of 27.8K in mid-November, before falling to around 16.9K by the end of December. Active users increased from 278K in late September to a peak of 391K in late November, then decreased to 221K by the end of the quarter.

ZARA showed a significant increase in weekly downloads, peaking at 36.5K in late November, before stabilizing around 13.4K by the end of December. Active users saw a similar rise, starting at 156K in late September, peaking at 200K in late November, and ending the quarter at 169K.

Nike SNKRS: Sneaker Release saw varied weekly downloads, with a notable peak of 20.9K in mid-December, before dipping to around 6K by the end of December. Active users increased from 162K in late September to a peak of 297K in mid-December, then decreased to 161K by the end of the quarter.

For more detailed insights and data, visit Sensor Tower.