Top 5 Apparel Apps on iOS in Guatemala Q4 2022

During the fourth quarter of 2022, the top 5 apparel applications on the iOS platform in Guatemala demonstrated varying trends in downloads and active users. Here’s a closer look at their performance:

SHEIN - Shopping Online saw a consistent trend in weekly downloads, starting at approximately 1.5K at the end of September and peaking at nearly 1.9K in early November. By the end of December, downloads stabilized around 1.5K. Active users for the app ranged from about 28.9K to 32K, with a noticeable uptick towards the end of December.

FARFETCH - Shop Luxury Fashion experienced a significant boost in downloads, starting from just 65 in the last week of September and reaching up to 666 in the first week of November. Active users followed a similar upward trajectory, beginning at 272 and rising to 1.02K by the end of December.

ZARA maintained a steady download rate with weekly numbers fluctuating between 207 and 538. Active users showed a gradual increase, starting at 1.6K in late September and peaking at 2.1K in late November, before ending the quarter at around 2K.

BERSHKA also saw consistent performance in terms of downloads, with numbers ranging from 65 to 234 throughout the quarter. Active users began at 474 and ended at 712, with a peak of 865 in the third week of November.

PULL&BEAR showed a similar pattern, with weekly downloads starting at 61 and reaching a high of 178 in mid-December. Active users increased steadily from 345 in late September to 487 by late December.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.