Top 5 iOS Apparel Apps in Greece: Q4 2022 Performance

During the fourth quarter of 2022, the top 5 apparel apps on iOS in Greece showed varied performance in terms of downloads and active users. Here’s a detailed look at their performance based on data from Sensor Tower.

SHEIN - Shopping Online experienced a steady increase in weekly downloads, starting at approximately 2.9K at the end of September and peaking at around 4.3K in the last week of November. Active users showed significant fluctuations, with a high of 122.6K in early November and a low of 88.3K in mid-December.

Nike: Shoes, Apparel, Stories saw its weekly downloads reach a peak of 5.4K in mid-November, after which the numbers gradually declined to around 2.3K by the end of December. Active users followed a similar trend, peaking at 35.1K in mid-November and then stabilizing around 28.1K by the end of the quarter.

ABOUT YOU Online Fashion Shop showed a notable spike in weekly downloads in mid-November, reaching approximately 6.5K. However, this was followed by a sharp decline to just 801 in late November. Active users also mirrored this trend, peaking at 32.3K in early November and dropping to around 24.3K by the end of December.

ZARA maintained relatively stable weekly downloads throughout the quarter, with a peak of 3.6K in the third week of November. Active users saw a steady increase, peaking at 13.3K in late November before slightly declining to around 10.8K by the end of December.

H&M - we love fashion experienced a peak in weekly downloads of 2.3K in early November, followed by a decline to 1.2K by mid-December. Active users peaked at 25.4K in late November, then dropped to approximately 17.2K by the end of December.

For more detailed insights and data, visit Sensor Tower.