AI Insights · Timothy · January 2023
Top 5 Apparel Apps on iOS in Ghana: Q4 2022
An overview of the performance of the top 5 apparel apps on iOS in Ghana during Q4 2022, highlighting trends in downloads and active users.
In Q4 2022, the top 5 apparel apps on iOS in Ghana showcased varied performance trends in downloads and active users. This data, sourced from Sensor Tower, offers valuable insights into the market dynamics of these popular fashion apps.
SHEIN - Shopping Online saw its weekly downloads fluctuate, peaking at 1.2K in late September before dipping to 644 in late November. However, it rebounded to 1.1K by early December. Weekly active users moved from 5.9K at the start of the quarter to a high of 7.2K in mid-December, indicating a consistent user engagement.
Lyst: Shop Fashion Brands experienced a peak in weekly downloads of 644 in mid-October, followed by a decline to 132 by the end of December. Active users showed a similar trend, with a high of 1.4K in mid-October and a decrease to 1.2K by the quarter's end.
ZARA maintained a steady download rate, with weekly downloads ranging between 129 and 199 throughout the quarter. The app's active users saw a slight increase from 593 in late September to 712 in mid-December, reflecting stable user interest.
Fashion Nova - Online Shopping displayed relatively stable weekly downloads, ranging from 129 to 201. The app's active users remained consistent, moving from 1.1K in late September to 1.2K by the end of December.
ASOS - Discover Fashion Online had weekly downloads that varied between 125 and 198 during the quarter. Its active users showed a slight decline from 1.2K in late September to 1.1K in early December, before ending the quarter at 1.2K.
For more detailed insights and data, visit Sensor Tower.
