AI Insights · Timothy · January 2023
Top 5 Apparel Apps on iOS in the UK: Q4 2022
Discover the performance trends of the top 5 apparel apps on iOS in the UK during Q4 2022, including weekly downloads and active users.
During the fourth quarter of 2022, the top 5 apparel apps on iOS in the United Kingdom showcased interesting trends in weekly downloads and active users. Here's a closer look at the performance of these apps.
JD Sports saw a consistent pattern in weekly downloads, starting at 34.6K in late September and peaking at 60K in the week of November 21. The app's active users also showed a significant increase, reaching a high of 216.7K in the same week.
SHEIN - Shopping Online maintained a steady download rate throughout the quarter, with weekly downloads fluctuating between 27.4K and 44.2K. Active users peaked at approximately 1.84M in the week of November 21, reflecting a strong user engagement.
Nike: Shoes, Apparel, Stories experienced notable spikes in weekly downloads, particularly during mid-November, reaching up to 62.5K. Active users hit a peak of 468K in the same timeframe, indicating a surge in user activity.
ASOS - Discover Fashion Online showed a significant increase in weekly downloads in early November, peaking at 45.7K. The app's active users also saw a rise, with a high of 308.3K in the week of November 21.
H&M - we love fashion had a varied download rate, peaking at 49.2K in late November. Active users reached a peak of 309.9K around the same period, highlighting increased user engagement.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.